The best cultural landmarks to see in AlUla

Saudi's first UNESCO World Heritage site, AlUla's crimson sandstone cliffs, palm groves and ancient desert scenery...

Discover the highlights of Yanbu

With remote mountain trails, traditional seafood dishes and constant investment in the restoration of heritage sites....

The importance of camels in Saudi life

Camels are the national animal of Saudi and when you visit, you will see them everywhere...

How to embrace Riyadh’s culture and heritage

There’s probably no nation out there reinventing itself as profoundly as Saudi is right now...

The best museums to visit in Saudi

Explore every era of Islam’s illustrious history, the pre-historic heritage of the Arabian Peninsula and the modern development of the Gulf at these Saudi museums.

Why are dates so important to Saudi culture?

Dates are an integral part of Saudi culture, reflecting tradition, hospitality, and the country's rich agricultural heritage.

A guide to Saudi’s artisanal craft culture

Follow the story of Saudi arts and crafts, from the tales of ancient times to the cultural representations you see today.

A guide to the roses of Taif

The unofficial summer capital of Saudi, Taif is famed for its roses...

Explore the highlights of Taif

Taif is a place of rich history, dramatic natural beauty and roses...

Experience the highlights of AlUla

One of Saudi's most magical secrets, AlUla is a region full of natural wonder, ancient history and a healthy dose of Arabian mystique. Now it's ready to share its secrets with you...

Discover Saudi's UNESCO World Heritage Sites

Saudi has thousands of years' worth of history, acknowledged by UNESCO, who designated some truly unique destinations as World Heritage Sites....

Explore the highlights of Al Jouf

Exploring formidable fortresses, observing wildlife in conservation areas, and being awestruck by 'The Saudi Stonehenge,' a trip to Saudi's Al Jouf province offers an unforgettable, immersive experience that engages multiple senses.

Discover the highlights of Diriyah

Often considered the birthplace of Saudi, Diriyah is where you can soak up the country’s culture and heritage in microcosm…

The best art galleries to visit in Jeddah

Charming heritage meets Arab futurism in the Saudi city-port of Jeddah. To get a glimpse into both its ancient soul and modern life, there is no better way than to visit its art galleries…

Uncover the highlights of Hail

From its rich gastronomy and enigmatic capital to the legends and larks that await in its vast desert region, adventure is never far away in Saudi’s Hail province...

Discover the secrets of ancient Khaybar

Influenced by the desert's volcanic terrain in north-western Saudi, the oasis of Khaybar possesses a kind of Arabian magic all of its own...

Explore the highlights of Buraydah

A culinary powerhouse with a creative soul and a cornucopia of cultural marvels, Saudi’s Buraydah is a burgeoning destination that is sure to capture the world’s imagination...

Why you should go on a walking tour of Ushaiqer

Experience the enduring charm of Ushaiqer, a historically rich sanctuary now beautifully revealed. Allow your curiosity to lead the way as you discover untold tales in this destination of incomparable beauty.

Uncover the highlights of Al Namas

Within a whimsical misty mountain escape with breathtaking panoramas and fascinating history is the Saudi spectacle of Al Namas...

Why is falconry important to Saudi culture?

Falconry has been an integral part of Bedouin tradition for 10,000 years and even now it still remains a vital part of Saudi culture...

How to embrace Jeddah's culture and heritage

Endless sunshine, romantic souks and spectacular seaside art: it’s now time for rapidly evolving Jeddah to shine...

Discover the highlights of Madinah

For years the Holy City of Madinah has been strictly off-limits to non-Muslims, but with Saudi’s recent opening up to tourism, westerners can now get to experience the ancient (and surprisingly modern) sides of Islam’s second holiest city...

Dates for your diary: A Saudi cultural calendar

Saudi locals love nothing more than to celebrate their culture and boy do they do that with aplomb. Here’s our Saudi cultural calendar so you don’t miss a party…

Best places to shop for arts and crafts in Saudi

Discover ancient crafts and traditions that have shaped the lives of Saudi people, and how you can take a piece of their culture back home.

5 Bedouin traditions that are integral to Saudi culture

Tribes of nomads have roamed the arid Arabian landscape for thousands of years, cultivating the rich culture and ancient traditions still integral to modern Bedouin life...

How to experience Saudi’s musical heritage

Saudi is famous for its music festivals, with big names headlining, but there is also a deep-rooted legacy of traditional music to be celebrated...

A guide to Saudi's souqs

As you head back home with fond memories of your trip to Saudi, don’t forget souvenirs. Perhaps succulent dates or the finest incense. And you’ll find all of these, and more, in Saudi’s souqs.

Best heritage villages to visit in Saudi

Away from the glitz and glamour of modern-day Saudi, take time to visit some of the country’s heritage villages to witness the rich culture of a young nation.

Best ways to experience art in Riyadh

Futuristic, cosmopolitan, avant-garde. New definitions are coined, as Riyadh keeps growing its ambition to become the new art destination for the Middle East.

Ithra: A need-to-know guide

It’s worth venturing beyond the beaten path to visit Ithra, The King Abdulaziz Center for World Culture, a new site in Saudi that's making waves.

How to meet the locals in Riyadh

Riyadh is a city with a local and multicultural soul where the past, present and future coexist harmoniously.

The ultimate guide to Riyadh Season

Riyadh Season is the ultimate showcase of Saudi history, culture and futuristic innovations. All of Saudi can be found in 12 unique zones, each showcasing one aspect of the Kingdom's culture and people...

The best festivals in Riyadh

In recent years, Riyadh has transformed into a hub of festivities where traditions and modernity come alive through a dynamic blend of heritage, art and entertainment.

7 museums to delve deep into Jazan's heritage

Embark on an awe-inspiring journey across Jazan's storied past through its array of captivating museums brimming with historic and cultural marvels that are sure to capture your imagination.

The importance of oud in Saudi culture

The sweet, woody scent of burning agarwood resin - more commonly known as oud - is synonymous with Saudi culture. Originally a sacred offering, this much-desired ingredient can be more expensive than gold...

A guide to Al Maqar Tourist Village

Explore the magnificence of Saudi's esteemed Al Maqar Tourist Village, imbued with the essence of captivating Islamic history and abundant archaeological wonders that are certain to enthral your senses.

How Saudi is teaching ancient craft skills to the next generation

In the heart of the busy modern city of Riyadh there is a new organisation leading the way when it comes to the traditional arts and crafts of Saudi.

Saudi by train: A guide to the country's railways, past and present

Travelling by train always prompts the most romantic of images and in Saudi it's no different. Here's how to see the country by rail...

Best castles and palaces to visit in Saudi

Home of prophets and kings, conquerors and combatants, Saudi’s ancient palaces and castles have played a central role in the country’s rich history...

Hafawah: The philosophy behind Saudi's friendly locals

Saudi is famed for its generous welcome, but what does this really mean?

Discover the highlights of the Asir region

Immerse yourself in the verdant highlands and historic architecture in the mountains of the Asir province...

A wildlife guide to Saudi

Hidden within the vast deserts and rugged landscapes of Saudi lies a world of extraordinary wildlife waiting to be discovered...

Uncover the highlights of Dammam

Be among the first to discover Dammam: a tapestry of culture, history, nature and creativity...

The best adventures in Saudi’s Eastern Province

Active adventures await the intrepid international travellers who journey beyond the Eastern Province’s ancient...

The best hikes in Saudi

The vast kingdom of Saudi encompasses a drastic mix of landscapes, primed for avid hikers. Explore storied oases, natural phenomena and prehistoric treasures on foot.

The best outdoor adventures in Dammam

Discover a different side to Dammam – sunset sailing, horse riding and exploring underwater worlds are just some of the outdoor experiences on offer in the pearl of the Arabian Gulf.

Reasons to have a safari in Sharaan Nature Reserve

Sharaan Nature Reserve is a safari like no other. Whilst you will encounter desert animals and enjoy a diverse ecosystem, your visit will also support AlUla’s extensive conservation effort.

Untouched Eastern Province: Immersive experiences in nature

Get close to nature and discover the wilder side of the Eastern Province: rugged mountains, golden dunes and palm-studded desert oases all await you...

Unique adventures to have in Saudi

These unique adventures will challenge your pre-conceived expectations of travel in Saudi and discover experiences you never knew existed in the country...

The best adventures to have in Saudi

Trek through colossal mountain passes, camp in the desert with the Bedouin tribes or get a sky-high view of Arabia on an adventurous Saudi trip...

How Saudi is bringing Arabian leopards back from the brink of extinction

In 1996, it was estimated there were less than 200 Arabian leopards left in the wild. This is how Saudi is bringing them back to the wild...

Discover the highlights of Al Baha

In the enigmatic embrace of western Saudi's Hejaz region, you'll discover the mystical landscape of Al Baha, where awe-inspiring natural wonders, enchanting relics of the past, and a captivating cultural heritage await your exploration.

Explore the highlights of Al Ahsa

Saudi, often characterised by its glistening desert sun and oil-rich land, has sites to see far beyond the beloved capital of Riyadh and popular historical site AlUla.

How to explore Saudi's Red Sea

Dive into crystal clear waters, explore ancient history, enjoy authentic Arabian delights by day or night and unwind at a luxury resort across the Red Sea – Saudi's newest regenerative tourism destination…

Discover the highlights of Jazan

A lush haven of scenic terraced slopes, shimmering island treasures, and burgeoning agriculture, Jazan is fast emerging as a one-stop shop of spectacular Saudi wonders, now ready to be discovered...

Exhilarating mountains to climb in Saudi

Spellbinding vistas, ancient history, diverse wildlife, and even a touch of mystery – scale the story-rich heights of Saudi’s most awe-inspiring mountains for all this and more.

The best snorkelling and diving spots in Saudi

Dive into Saudi’s clear blue sea and be among the lucky few who have experienced the pristine coral reefs and colourful underwater ecosystems that remain largely untouched...

Discover the highlights of Tabuk

The futuristic city of NEOM might be grabbing the headlines, but it's nearby Tabuk that’s winning hearts as a place to experience authentic Arabian culture...

How to experience nature in Asir

Experience the rare beauty of Asir, a nature enthusiast’s paradise with its cool and breezy climate, magnificent landscapes, diverse wildlife, vibrant culture, and various historic sites...

5 exhilarating desert drives to have in Saudi

Saudi’s endless desert landscape can be serene and beautiful, but it can also get your adrenaline pumping and awaken the explorer in you...

Al Ahsa: A guide to the world’s biggest oasis

The desert sun of Saudi and its rich golden dunes are characteristic of the nation. However, tucked in the Eastern Province of Saudi is the hidden emerald gem of Al Ahsa...

5 wild experiences to have in Asir National Park

The south-western province of Asir is a hidden treasure of peaceful mountains and stunning sceneries. And beneath the foggy clouds that hug this secret corner of Saudi lies Asir National Park...

The best road trips to have in Saudi

If you thought Saudi was a bleak desert country, think again. Embarking on some epic road trips, you’ll come across every landscape you could wish for...

The best wellness experiences in Saudi

From ancient Arabian treatments to diving into The Red Sea, Saudi blissfully blends the old with the new for a luxury wellness escape like no other...

A first timer's guide to driving in Saudi

Driving in Saudi is a thrilling mix of city driving and scenic routes through deserts and mountains, all made accessible by a good road network.

Going green: A guide to sustainable experiences in Saudi

Saudi is becoming a bucket list item for travellers as an emerging tourist destination. The Kingdom’s government is investing heavily in tourism and sustainability is high on its agenda.

Best places to go stargazing in Saudi

Follow in the footsteps of the nomadic tribes that have wandered the Arabian desert for millennia, guided by the stars in clear desert night skies...

Explore the highlights of Riyadh

From a spectacular World Heritage site to lush urban spaces and a little-known local cuisine, Riyadh’s array of attractions...

A sacred city: A traveller’s guide to Madinah

Considered to be one of Islam’s holiest sites, non-Muslim travellers to Saudi now have an opportunity to visit...

Explore the highlights of Jeddah

Jeddah’s motto, frequently used by locals, is "Jeddah Ghair", meaning "Jeddah is different". It normally doesn’t take visitors...

How to visit AlUla Old Town like a local

AlUla’s Old Town is a place of wonder for any visitor. Take a stroll around the ancient roads to be enchanted by its Old World charm...

Discover the highlights of King Abdullah Economic City

From snorkelling among vibrant Red Sea marine life to lapping up the Saudi sunshine from pristine shores, coastal King Abdullah Economic City combines heritage and tradition with modern ambition...

Best luxury hotels in Saudi

Discover Saudi's luxurious hotels, where opulence meets tradition, unmatched hospitality combines with pristine natural beauty, and where every guest gets a truly royal experience...

How to spend four days in Riyadh

Raising the bar in everything from luxury hotels and diverse dining to world-class art galleries and cultural excursions, there’s always something new to be discovered during a trip to Riyadh...

How to spend four days in AlUla

One of the world’s last remaining untouched kingdoms has opened its doors to the world and AlUla is Saudi's most fascinating jewel. Here's our ultimate four-day trip planner to AlUla...

How to spend four days in Jeddah

Gateway to Saudi’s holiest sites and the Red Sea, Jeddah is a vision of palm-lined promenades and historic mosques, complete with its atmospheric old town Al Balad...

More content coming soon

The best farm-to-table dining experiences in Saudi

From oasis dining under the starlit sky, to zero-waste fine dining and experiencing authentic home-cooking that champions locally grown produce, here are eight places to try...

The most unique dining spots in AlUla

Whether you’re in the mood for fine-dining dishes or home-cooked favourites, AlUla has an array of eateries serving up the best of authentic Arabic cuisine in a mesmerising desert setting...

Dine like a king: Riyadh's best restaurants

Saudi’s culinary prowess is far more diverse than it’s given credit for and there’s no better place for your stomach to start than in the capital, Riyadh…

The best restaurants in Jeddah

Whether you’re craving fresh seafood, a serious meat feast or some veggie delights, the cosmopolitan Saudi city of Jeddah is home to some of the most diverse world-class cuisine in the Kingdom...

A guide to Saudi coffee culture

Coffee has always been a huge part of Saudi culture, serving as a symbol of hospitality, friendship, celebration, honour and respect, but what does that really mean in modern terms? Join us on a journey to find out...

Authentic dishes to try when visiting Saudi

Food is deeply engrained in Saudi culture so if you really want to get to know the country, you need to see it through your stomach. Here are some of the best local dishes to try…

The best drinks to try in Saudi

With a penchant for sugar and spice and all things nice, Saudi is a hotbed for refreshing, non-alcoholic drinks designed to beat the Middle Eastern heat...

Traditional desserts to try in Saudi

Looking to indulge in some of Saudi’s favourite traditional desserts? From rich delicacies made using layers of pastry to date-filled delights that melt in the mouth, be sure to scout out these popular sweet treats on your next trip to the Kingdom.

How Saudi’s gastronomic scene has evolved

From its origins in the home to fine dining, discover the elegant flavours and breadth of Saudi cuisine, from milky risottos to spiced seafood.

Tastes of Saudi: Eastern Province

Boasting one of the most diverse culinary cultures in the whole of Saudi, the Eastern Province's eclectic combination of ingredients, tastes and flavours make it an unmissable destination for those who travel to eat.

Tastes of Saudi: Najd

From floor-style dining to private local cooking experiences, discover the rich and deeply rooted culinary traditions of Saudi’s heart in the Najd region.

Tastes of Saudi: Abha

From hearty breakfasts served with local honey and ghee, to rich dishes made for traditional events, discover the distinct cuisine from Saudi’s Asir region.

The best dessert cafés in Saudi

Looking to indulge in some of Saudi’s favourite traditional desserts? From rich delicacies made using layers of pastry to date-filled delights that melt in the mouth, be sure to scout out these popular sweet treats on your next trip to the Kingdom.

How I found Saudi as a solo female traveller

A recent series of headline-hitting social reforms are signalling change for women in Saudi – both local and foreign...

What to wear in Saudi

A comprehensive guide to how to dress for every situation and season in Saudi, from city exploration and religious sites...

What is it really like to travel in Saudi?

Saudi is a contentious country to visit and can pose a dilemma for travellers. Here’s an honest account of...

Seven tours to get beneath the surface of Saudi

Want to explore Saudi with the experts? These tour operator-led trips will help you unveil the magic behind the Kingdom...

Dos and Don’ts for travelling to Saudi

Saudi is transforming its offering for tourists and is set to become an exciting option for travellers...

Why now is the time to visit Saudi

Saudi is opening its doors to tourists and here is our guide as to why now is a great time to visit the Kingdom...

Think you know Saudi? We bust five myths…

As a dynamic, forward-looking destination, Saudi has the power to surprise and enthral those travellers...

A guide to Saudi’s visa-free stopover

With Saudi grabbing headlines thanks to its 14 ambitious “giga projects”, what better time to embark on a four-day, visa-free stopover?

A seasonal guide to Saudi

Ignore the outdated preconception that Saudi is scorching year-round – this is a country that experiences four distinct seasons, each one with its own unique characteristics…

How to navigate Ramadan as a non-Muslim in Saudi

Ramadan is a month of religious significance for Muslims. But navigating Ramadan as a non-Muslim in Saudi can be an enlightening and spiritual experience, too.

Why you should visit Saudi in 2024

Since opening to international visitors in 2019, Saudi has wholeheartedly embraced a number of changes, from relaxing dress codes and entry requirements to kickstarting multi-billion dollar tourism projects, in the process becoming 2024’s hottest destination...